TVS Motor Company unveiled its new passenger auto rickshaw – TVS King – in the Kerala market here on Friday.

The vehicle will be initially available for sale in Kollam and Kottayam and the company will expand its footprint to other areas in the State in the next three months, Mr K. Sreenivasan, Head (Marketing), said at a press meet.

Kottayam and Kollam are considered to be the largest market for autos in the State, he said, adding that the price range of the vehicle starts from Rs 90,394 for petrol variant and Rs 1,10,169 for LPG version.